Findings Overview

The SWIPE survey asked 4’200 Swiss parents about digital media use among children aged 0-5 years

Key findings

50% of 2-year-olds have never used a digital device

The most commonly used devices are :

• smartphones

• TVs

• tablets

Average digital media use is 1h22/day ➡️ with half dedicated to listening activities (no-screen) 🎧

Screen time by age: 

• 0-1 year : 22 min

• 1-2 years : 19 min

• 2-3 years : 37 min

• 3-4 years : 39 min

• 4-5 years : 42 min

• 5-6 years : 47 min

Screen content is mostly educational or entertaining

Screen access is mainly driven by learning or parental availability

Children are often accompanied

Screen use occurs mainly in the afternoon, in the morning and before bedtime